Reserve with Google helps New York-based
barbershop earn $1,700 additional revenue every month
Reserve with Google helps New York-based barbershop earn $1,700 additional revenue every month
Name: Barber’s Blueprint
Location: New York
Industry: Barber
Arthur’s story
Arthur Iskhakov started Barber’s Blueprint in 2011 with a mission to open an affordable yet trendy barbershop from where customers walk out feeling good about themselves.
A few years after he opened up, Arthur started using Appointy to reduce the number of phone calls which interfered with his business, but needed a way to get more customers.
THE PROBLEM
Acquiring new customers for barbershops on a fixed budget
It’s often tough for barbers to find the right marketing channel that helps them increase clientele and is also affordable. In a competitive industry like hair & beauty, where potential customers have a number of options to choose from, how do you stand out and get more customers than your competitors?
So when Arthur was looking for ways to get new customers for his business, he saw the option to get listed on Reserve with Google in his Appointy account for free and opted-in for the service.
In just a couple of days of getting listed on Reserve with Google, Arthur started getting additional bookings from Google.
Reserve with Google allows you to discover, book, and pay for classes and appointments: all of it, right from Google. It’s pretty easy to opt-in, hassle-free, and doesn’t take much effort.
THE SOLUTION
Use Reserve with Google to get discovered and booked by new customers for free
Barbers Blueprint was among the first few beauty businesses in the US to get listed on Reserve with Google. An early listing on the platform gave them an edge over their competitors and helped them get discovered among new potential customers without much competition.
Barber’s Blueprint’s Google Reserve listing has their business photos, website link, and Google reviews as well. When a potential customer interacts with all these resources, especially reads their positive online reviews, that’s when they are in a hyper-engaged state.
When people search on Google and they see our business in the search results, rather than calling us using the ‘Call Now’ option, they can press ‘Book Online’ and directly book an appointment with us.
When people search on Google and they see our business in the search results, rather than calling us using the ‘Call Now’ option, they can press ‘Book Online’ and directly book an appointment with us.
The ‘Book Online’ button is at the right place at the right time and helps seal the deal with these super-engaged users, making them more inclined to choose your business over the others.
THE RESULT
Over $36k additional revenue from Reserve with Google bookings
Due to their popularity on Reserve with Google, Barber’s Blueprint was featured as one of the RwG-recommended popular locations for haircut in New York. This pins their booking link to the RwG home page giving them preferred visibility over other competitors.
50+
Bookings from Reserve with Google every month. That’s about 2 appointments from Reserve with Google every day
$1,700+
Additional revenue from Reserve with Google every month
2x
Increase in number of bookings over the year 2019
463
New customers who booked with Barber’s Blueprint using Reserve with Google
Barber’s Blueprint as a recommended business on Reserve with Google (top right)
RwG is expected to have a much greater impact on way people discover and book services.
Just like Google Search is today the de-facto answer to most questions, or how Google Maps has taken complete control of our commutes, it won’t be long before people will get used to booking appointments directly through Google.
Being a part of Google’s ecosystem, in no time, all of Google’s products and services will integrate with Google Reserve, thus making it an imperative part of our daily lives.
“Reserve with Google is a great feature in Appointy. I would recommend it to other business owners who provide local services. It’s definitely beneficial to help your business grow.”
Are you ready to grow your business using Reserve with Google like Arthur did?
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